Navigating the Changing Buyer’s Journey

Hi, I’m Regan Ogner, Head of Global Channel Marketing for Intel Security. Welcome to the first of many blogs designed to connect and share marketing best practices with our partner marketing community.

As a long-time channel marketer in North America and three months into my new role for the global channel organization, I can honestly say there is no better time to be part of our extended Intel Security marketing team.

As our product strategy evolves to fit the modern threat environment, our marketing organization is evolving to focus more heavily on digital marketing that tells compelling customer outcome narratives. Our new marketing leader, Allison Cerra has tasked us with responding directly to our customers’ top security challenges in ways our competition cannot by producing innovative marketing materials that grab our customers’ attention.

But, as the buying paradigm changes, how do we grab their attention? In case you missed this quarter’s Global Channel Webcast, Allison outlined her tips and strategy for doing just that with the video below. As Allison notes in the video, buyers now prefer to receive a call from your sales team only after they’ve downloaded about five pieces of content*. If you’re not putting your brand and solution philosophy out there early and often, the competition is likely to establish rules to a game that only they can win. With Intel Security in your corner, you can deliver exceptional security outcomes to our customers, and we’ll help you excel like never before at filling the top of your sales funnel.

Allison Cerra Video Screenshot

I’m excited to share where we’re headed and how we’ll get there though my blog and a soon to follow opt-in email series just for marketers. Catch my next blog as we outline our 2016 corporate marketing priorities.

*2014 IDG Enterprise Customer Engagement Survey


This blog post was written by Regan Ogner.

Leave a Comment

3 × four =