When used as part of an integrated marketing campaign, blogging can increase SEO effectiveness, help maintain mindshare, and create a stronger social presence. Blogging also lets potential customers get to know your firm better, warming them up to seeing you as a problem solver.
Blogging has become a staple component of a content marketing strategy – serving as evidence that you know your industry well enough for customers to invest time with you. That you understand their needs, wants and challenges. Through your blog, you add value to their lives, ease their troubles, offer solutions, inspire them or action, or even entertain them.
Our Guide to Better Blogging
To help you write SEO-friendly blogs that showcase your firm’s expertise I’m sharing with you our Blogging Best Practices guide, which we developed with input from Intel’s Social Media Center of Excellence.
This one page guide provides expert advice on blogging for our Intel Security Partner Marketing Community. It features nine tips to enhance titles, improve timing, optimize length, and more. And our list of 15 hot security topics arms you with some of the top search terms for security buyers – writing about these topics will drive new traffic to your website and increase engagement with your customers.
My three favorite tips are:
- Improve Timing and Frequency – Plan blogs around the timing of key events, launches, trending topics. Also consider your upcoming campaigns and keep a regular schedule. Plan on at least one blog per month, preferably more. Finally, here are some statistics from Torque on the best time to publish and share content to maximize the click-through rate:
- Twitter: 12PM and after 6PM
- LinkedIn: Tuesdays, Wednesdays, Thursdays at or after 10 AM
- Optimize Post Format – Add bold headers to create sections in your content. This helps readers scan your post and boosts your SEO. Also use paragraph breaks to organize your thoughts so it is easier and more enjoyable to read.
- Include Internal/External Links – Add external links to add credibility to your statement or ideas. And drive your marketing objectives by linking to an internal asset, guiding the reader into more of your content. Also use keywords as anchor text for links.
Be sure to check out the remaining tips and our list of hot security topics in our Blogging Best Practices guide to maximize your blog’s impact within your content marketing plan.
In my next blog I’ll discuss how to find, polish, and promote the thought leadership that you likely already have available in your firm. Fresh out of FOCUS, I’ll also share a timely example of how we are doing this at Intel Security
This blog post was written by Regan Ogner.