Social Media Coverage at FOCUS 2011: Live Tweeting and Giveaways

In addition to our activities and contests at the McAfee booth, our team will also be covering the show on Facebook and Twitter, live-tweeting from FOCUS sessions and keynotes on @focusconference, @IntelSec_Biz & @IntelSecurity with the #McAfeeFOCUS hashtag, and posting photos and video on the FOCUS Conference Facebook page.

You can also follow comprehensive updates from FOCUS attendees on our three conference Twitter lists: FOCUS McAfee, featuring McAfee community members attending the show, FOCUS Partners, highlighting the many partners and sponsors who made this year’s show possible, and FOCUS Media, a Twitter roundup of bloggers and media personalities reporting from the event. We’ll be building these up going into the show, so if you would like to be added, just give us a ping on Twitter, and we’ll be happy to add you to the list.

Here’s a rundown of some of the exciting activities and live-tweeting sessions you can expect during FOCUS…

@focusconference #MFETrivia Twitter Giveaway

One of our most popular activities at FOCUS 2010 has returned for a second year – do you have what it takes to be a McAfee trivia master?

How to Play:

-During the show, follow the @focusconference handle on Twitter, and look out for trivia questions posted with the hashtag #MFEtrivia.
-#MFEtrivia questions will cover general show happenings, as well as highlights from key FOCUS sessions and events.
-If you think you know the answer to a #MFEtrivia question, @reply to @focusconference with your guess, making sure to tag your tweet with #MFEtrivia.

The first attendee to @reply with the correct answer wins the prize, and with the impressive prize lineup this year, #MFEtrivia is one event you definitely don’t want to miss:
-McAfee Backpacks
-McAfee Titleist Golf Balls
-McAfee Hats
-McAfee Stainless Steel H2O Bottles
Canyon Ranch Gift Certificate for up to $175
Valentino Dinner for up to $150
-2 pairs of tickets to see Blue Man Group (7pm and 10pm showings) 

@McAfeeThePlace Prizes

@McAfeeThePlace will be hosting flash Twitter contests each day of FOCUS, giving away a Samsung 46” LED Smart TV, a Jawbone Jambox speaker and an iPad2 each day. Requirements to win: you must be a McAfee customer registered for McAfee The Place, and you must have participated in The Place’s video project up on the 4th floor. After that, just look out for the contest on Twitter, and have fun!

Live-Tweeting Sessions on @focusconference

The McAfee team will be reporting live from many of this year’s FOCUS sessions and keynotes. Participate and follow during the sessions by searching for the session ID hashtag (via TweetChat, TweetDeck, or a Twitter client) to watch the real-time stream. If you’re an attendee at one of the sessions, feel free to chime in with your own thoughts and reactions, making sure to tag your tweets each time, so that they show up in the live stream.

Tuesday, October 18

10:00am: General Session: Virgin Group Founder Sir Richard Branson and McAfee Co-Presidents Mike DeCesare and Todd Gebhart (Twitter Hashtag #key01)

Wednesday, October 19

8:00am: Caribbean Solutions Lab and London Security Solutions: Deep Dive – Endpoint Protection: Tips and Tricks for Getting the Most our of your Suite (Twitter Hashtag #001)

9:45am: FedEx and McAfee: Strategic Web Protection for the Large Enterprise – Deployment Best Practices and Real ROI (Twitter Hashtag #EW002)

11:00am: General Session: “Security 2016: How Security Must Evolve in the Next Five Years” with McAfee; Intel & McAfee: “Transforming the Security Industry” with Intel; and “Risk: Threat or Opportunity?” with HP (Twitter Hashtag #key02)

2:30pm #ST003 – Intel: Benefits from Hardware-Assisted Security Features (Twitter Hashtag #ST003)

3:45pm: Forrester Research and McAfee: Managing Personal Devices in Enterprises (Twitter Hashtag #MV004)

5:00pm: Intel and McAfee: Endpoint Security Management Beyond the Operating System for Stronger Security and Lower Costs (Twitter Hashtag #EP005) 

Thursday, October 20

8:00am: McAfee: Deep Dive – Protecting your Assets in the Cloud (Twitter Hashtag #CD001)

9:45am: Apollo Group: Case Study — Building a Unified Security Model across Cloud Traffic (Twitter Hashtag #CD002) 

11:00am: General Session: “Hacking Exposed” with McAfee; “In Search of the Silver Bullet” with Accuvant; “Implementing ‘True’ Secure Clouds” with CloudShield (Twitter Hashtag #key03)

2:30pm: Intel: Building and Protecting Identity and Trust in the Cloud (Twitter Hashtag #CD003)

5:00pm: McAfee: Emerging Threat Landscape (Twitter Hashtag #LB005)

Live-Tweeting Sessions on @McAfeeBusiness

Wednesday, October 19

9:45am: Intel and McAfee: The New Reality of Stealth Crimeware — Security Beyond the Operating System (Twitter Hashtag #EP002)

3:45pm: McAfee: Moving Targets — Access & Security Regardless of Location or Device (Twitter Hashtag #EW004) 

5:00pm: McAfee: Where Are You Exposed? Learn to Duck and Cover or Provide Real Mobile Security (Twitter Hashtag #SF005) 


Live-Tweeting Sessions on @McAfee

Wednesday, October 19

3:45pm: Tyco and McAfee: Creating a Security Program within a Web-Based Application World (Twitter Hashtag #ST004)

5:00pm: CSC, Lockheed Martin, Military Health System, and Prince George’s Community College: Securing the Government Cloud (Twitter Hashtag #PS005)

We’re gearing up for a lot of exciting happenings and announcements at McAfee FOCUS year, so be sure to stop by McAfee booth #201 and follow @focusconference for live updates. Hope to see you all in Las Vegas! 

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