RSA — We Came, We Saw, We Conquered

Each year, security professionals from around the world come together at San Francisco’s Moscone Center to share their thoughts on the industry and announce new products in a week that is both educational and entertaining. This year’s RSA conference took place from February 24th through February 28th, and from the ever-bustling Intel Security booth to McAfee CTO Mike Fey’s keynote and other McAfee-led sessions and product announcements, the week was an overwhelming success. Below are a few notable trends that we found throughout conversations at the event.

How to navigate the ever-evolving threat landscape

McAfee experts spoke on a number of security topics during the weeklong event—their common thread: threats are out there and they are growing in size and sophistication.

On Wednesday, Jon Paterson was the first McAfee expert to take the stage at RSA. He discussed one of the biggest issues facing security professionals in 2014—how to stay ahead of advanced attacks and malware. Also on Wednesday, McAfee Chief Privacy Officer, Michelle Dennedy, joined a panel on “Hot Topics in Privacy” with representatives from Google, Microsoft, and The International Association of Privacy Professionals. Dennedy also just released her new book “The Privacy Engineer’s Manifesto: Getting from Policy to Code to QA to Value,” which if you didn’t get the chance to pick up a signed copy of at RSA – is now available for purchase on Amazon.

On Thursday morning, McAfee Chief Security Officer Brent Conran gave a highly attended talk on understanding the nature and evolution of advanced persistent threats—including why it’s so difficult to deal with them in today’s enterprise. For more information, his slides can be found here.

Michelle Dennedy Session


“If you change the way you innovate, you can change the outcome”

Mike Fey Keynote

The most anticipated event of this year’s RSA Conference was by and far McAfee Chief Technology Officer Mike Fey’s keynote. Titled “Operation Full Circle,” Fey used his 15 minutes on the main stage to describe the five components of a fictitious attack, conducted on a “honeynet” staged and monitored by the McAfee research team. Promoting the “Security Connected” philosophy, one of Fey’s biggest takeaways was that there are three things needed for a well-connected architecture: an appropriate way to share information, a common information model, and end-to-end intelligence.


Threats come in all shapes and sizes

With the ever-changing security landscape, malware, APTs, AETs and more, there was a lot to talk about on the floor of the Intel Security booth in the main Exposition Hall at RSA. That’s why our experts were there in no small order to provide the best possible advice, demos, and (of course) prizes to attendees.

Advice came in the form of consultations at our Expert Bar, where McAfee professionals were ready to answer any and all questions; our twenty-something Demo Stations, where McAfee team members walked through some of our latest security innovations such as Intel TXT; and Theater Presentations, where McAfee professionals shared their expertise in 15-30 minute lightning talks.

Prizes came in the form of Intel-powered tablets, cordless phone chargers, and flashlight clips to those who participated in our Passport to Prizes Raffle and Security Challenge game.

Intel Security Booth

The McAfee team enjoyed sharing some of our knowledge at this year’s RSA, as well as learning from those who stopped by our booth. To stay up to date with our research and analysis, and to chime in with your own—be sure to follow us on @McAfeeBusiness and @IntelSecurity. Until next year!

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