Recap of McAfee Happenings at IDF 2012

Intel Developer Forum has come to a close, and it was 3 exciting days filled with educational demos, technical sessions, inspirational keynotes and more here in San Francisco. After meeting so many amazing people and learning more about the many Intel and McAfee innovations taking shape, we wanted to showcase a few of our key announcements, activities and events. Our week kicked off on Tuesday with a keynote from David Perlmutter, Executive VP of Intel Architecture Group (IAG) and Chief Product Officer of Intel. Intel announced the Intelligent Systems Framework, a comprehensive framework that integrates McAfee security into a “recipe book” for builders and developers.  Below is a video of Tom Moore, our VP of Embedded Sales, as he explains what this integration means and how the Intelligent Systems Framework will impact devices and the “Internet of Things.”
At the close of IDF Day 1, our team was also invited to attend the Intel Bloggers’ Reception at the W Hotel, where we shared thoughts on the future of technology, marketing, politics and more with some of the tech industry’s key thought leaders. Day 2 of this year’s conference began with a keynote speech from Renée James on the new and unique challenges facing developers in today’s evolving mobile environments. James introduced the concept of “Transparent Computing,” the next step in our industry: cross-platform languages like HTML5, flexible cloud solutions, and robust security beyond the operating system. Mike DeCesare, Co-President of McAfee, joined Renée on stage for a presentation on cutting-edge McAfee enterprise and consumer solutions. The most buzzed-about topic of the hour was the McAfee Social Protection app, which safeguards Facebook photos from being shared without permission.

Also announced was a new version of McAfee Anti-Theft security software, designed to protect Ultrabook devices should they be lost or stolen. This latest enhancement is a collaborative effort with Intel, using Intel Anti-Theft Technology to provide device and data protection for consumers in today’s connected world. We concluded Day 2 with our annual IDF Grab Bag Giveaway, where 10 lucky attendees walked away with a McAfee backpack filled with exciting prizes. We asked winners what they thought was their favorite McAfee happening at IDF 2012, and responses ranged from the keynote with Renee James and the introduction of McAfee Social Protection to key demos and presentations on the Technology Showcase floor.  

Our third and final day at IDF 2012 kicked off with a keynote from Intel CTO Justin Rattner. Rattner’s focus on Connecting to the Futurewas clear from the moment he stepped onto the stage wearing “mind-reading” cat ears!

Rattner devoted much of his time during the keynote to the past and future of wireless technology, noting that developers are often in the midst of realizing dreams that were once considered impossible. He showcased several demos including digital radios built into silicon chips, WiGig for connecting components to computers wirelessly, and cloud services to make broadband networks more efficient – providing a brief look into where Intel believes the industry is moving.

Highlights were Intel’s first complete WiFi digital radio, demoed on stage, and the introduction of Rosepoint, an experimental 32nm chip with a digital WiFi radio, two Atom cores, and other components.

Other highlights from our week at Moscone West include this group of young geniuses involved in the Intel IDF Contra Costa Hackathon, who were kind enough to give us a photo op on the IDF show floor. Great work, Hackathon Team!

We also want to thank @DevanIbiza for spinning tunes throughout the conference. We were rocking out the entire time thanks to this talented young DJ.

Our team also got to showcase their digital driving skills and duel it out in Pac-Man in between technical sessions and events at the Intel Gaming Station. What was your high score?

And last but certainly not least, let’s not forget our wonderful McAfee crew that held down our fantastic demo pods on the Technology Showcase floor.

Mike Cioffi demos McAfee Embedded Security
Bruce Snell and Dan Larson demo McAfee Deep Command

That’s a wrap for our social media coverage of Intel Developer Forum 2012, but we’re not finished yet! We still have McAfee FOCUS Security Conference coming up, October 22nd-24th in Las Vegas. There are exciting announcements in store, so be sure to register soon and follow @focusconference and @IntelSec_Biz on Twitter, where we’ll be updating our followers on all the latest McAfee news and happenings before, during and after the show.

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