Allison CerraAllison Cerra is senior vice president and chief marketing officer at McAfee. In this role, she is responsible for leading all of McAfee’s marketing and communications initiatives. Cerra was previously vice president and head of marketing at Intel Security Group.
Before joining McAfee, Cerra served as vice president of marketing for the Americas Enterprise Group at Hewlett Packard Enterprise. Prior to that, she served as vice president of marketing and communications at Alcatel-Lucent, vice president of sales and marketing at Frontier Communications, and director of consumer marketing at Verizon.
An accomplished senior marketing executive, Cerra has co-authored four books exploring how technology is changing business models and user behaviors. Most recently, she co-authored The Second Economy, which defines a new paradigm for how cybersecurity professionals can more effectively defend their organizations against online adversaries. She was named "CMO of the Year" and "Top Researcher of the Year" by the Dallas/Fort Worth American Marketing Association, and was recognized as a "Women in Business" and "Women in Technology" honoree by the Dallas Business Journal.
Cerra earned bachelor's degrees in marketing and management from the University of South Florida, and master's degrees in business administration and telecommunications from Southern Methodist University.